I designed a logo for Molly Caroline Photography, a photographer based in Pittsburgh. She asked me to use a hand lettered font and abstract design that represented her playful, unique style.

These were the initial colors I explored.

Lettering and logo concepts that were ultimately not used.

We explored brighter colors and rounder shapes.

FINAL LOGO

The final design includes geometric overlapping shapes that feel playful and creative.

Final logo design for Molly Caroline Photography.
Final favicon and logo for Instagram.