I designed a logo for a scholarship fund established for first generation collage students in Pittsburgh, PA. I worked with the founder, Kathryn Vargas, to create a visual way to represent the support, community, and confidence she hoped to give grant recipients.

My initial sketches included concepts that explored forward momentum and positivity.

The client requested I work with the color blue.

FINAL LOGO

The client preferred the bold text and arrow representing progress and growth so we worked together to refine the that concept. I added graphic elements to make the purpose of the fund more clear.

I also included examples of how this logo could be adapted if this scholarship fund expanded to different cities.