I collaborated with Ashley Sanford to design a logo for her voice studio, Ms. Ashley Sings. The goal was to design a logo that conveyed a sense of growth, expansion, and warmth. The client suggested specific colors as a starting point.
The challenge for this project was to create something memorable and trustworthy, that also conveyed a sense of creativity, playfulness, and space to explore self-expression. Below are a few initial sketches that used movement and texture to communicate this.